Client: Hormel Foods, SPAM Brand
This would be the second time the BBDO team, and myself, had redesigned SPAM.com. Though this time we also replaced the older CMS (Sitecore) with our custom solution based on Zend Framework 2. The SPAM team at Hormel was looking for a new responsive website, and at the same time Hormel IT was looking at ending their Sitecore license so timing worked out perfect.
One of the biggest asks for this project, besides incorporating responsive best practices, was to create a unified platform that could be used across all the countries SPAM is sold in. This was both for a branding unification, and to help ease the cost of entry into marketing in smaller markets.
For this project we worked with a local user experience team to plan the best approach, and then I guided our off-site development team through creating a robust platform that would hit all our needs. As time progressed, I also performed various updates and feature adds with our off-site development team, and some features internally myself.