This started as one of my first project transitioning to BBDO Atlanta in 2021. I was tasked with directing the development of a revamp of the Sanderson Farms (a major poultry brand based in Atlanta) website with an outside vendor and the Atlanta team. This project has since evolved into full-scale ongoing management and enhancement of the site.

Over the years, I have now seen the site through a number of feature enhancements and maintanance across different vendors, teammates, and including developing some of the feature sets directly. Over this period we have implemented numerous improvements and security updates, from performance optimizations to ensuring compliance with the latest web standards, and continuously refining the user experience to meet the evolving needs of our users. Some of the various features include deep product locator functionality, RAG-based AI chat with recipe recommendations, advanced recipe search capabilities, robust SEO and meta data support, and a custom data/cookie consent platform.

At its core, the site is a WordPress website with a completely custom theme, a number of custom content types, an automated build process, about 95% Spanish language content parity, and a few other nice to haves.

The site has played a core role in the brand winning chicken marketer of the year, and sees growing site engagement and user interaction over time. All while maintaining the client's expectations for security, performance, and overall site reliability.