One of my entry projects into BBDO Atlanta, I was tasked with managing the development of a revamp of the Sanderson Farms website with an outside vendor with the Atlanta team. As well as the on going maintenance of the site after launch.

I have seen the site through a number of feature enhancements, and security updates to achieve an A+ rating with Mozilla’s observatory tool.

The site is a custom WordPress theme with a number of custom content types, it has an automated build process and a few other nice to haves.

In 2023 we added a new Search by Ingredient feature and campaign to the site which helped win chicken marketer of the year, and in 2024 we added a new AI chatbot to help users find recipes and cooking tips.