Client: 3M/Post-it Brand
BBDO MLPS teamed up with 3M Post-it® Brand and Street Factory to honor leaders and activists Rox Anderson, Phillipe Cunningham, and Andrea Jenkins, who have dedicated their lives to empowering the LGBTQIA+ community.
Together we made a 10'x30' mural in the leaders' likeness made entirely of Post-it Notes. To guide the creation process, I built a custom script/tool that took photos and can turn them into a Post-it "blueprint". Then, a team of 10 hand-stuck the 11,000 Post-it Notes that made up the "pixels" of the mural. The installation, located outside of famed music venue First Avenue, was accompanied by a placard including brief bios of each of the community leaders.