Client: Hormel Foods, Black Label Bacon
Always The New Black, the motto of Black Label Bacon. Every year we partner with the brand to do something big and fun. The first partnership was a motorcycle than ran off bacon grease biofuel and the story of the bike on Tumblr and social media. The second was a burlesque show on the Las Vegas strip that was streamed live online and on the largest billboard on the strip. With all these things happening the brand needed a place to showcase their efforts.
Our partner on this site was Haus in LA. It is a simple website that is using mostly static files and React to surface the content. As the site grows we will be adding new features and technology, like a recipe API, a VR ecommerce portal, and more.